Tag Archive: ebook

Why It’s Time to Evolve

Back in early 2010, I found myself in an interesting position. I wanted to help people write, create and launch ebooks but my knowledge was mostly theoretical. So, I decided to write and launch my first ebook, and the Sticky Ebook Formula was born. Over the year and change since then, I have learned so…

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The Life Cycle of a Digital Product

The Sticky eBook Formula turned one year old in March. It has sold over 350 copies in the past 12 months. Most of those were around the time of my launch, but I still sell around 10 copies per month. I’m sure some experts would decry that as a terribly low number, but it’s a…

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Productivity or Marketing: Which is your weakness?

I have two brilliant friends who have thriving service-based businesses that they market almost entirely online. They both dream of creating and launching digital products like an ebook or ecourse but neither of them have, each for different reasons. Rachel is a go-getting self-promoter. She guest posts regularly and has a thriving Facebook presence. She…

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Give it away or sell it?

eBooks are everywhere you look, ranging from free to hundreds of dollars. David Meerman Scott, marketing guru and author of World Wide Rave, believes strongly that you should give away your eBook for free, without requiring so much as an email address. Naomi Dunford of IttyBiz, marketing guru and co-author of How To Launch the…

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