eBook Evolution gives you everything you need — including layout templates that you can customize — to create great-looking eBooks in a snap and market them using proven, non-sleazy techniques for $147. Want it? Click here.
The story behind eBook Evolution
Kelly and Pamela here! Kelly is a published writer and eBook author who helps people develop creative, engaging eBook content at Sticky eBooks. Pamela is a graphic designer who teaches people how to build a strong brand for their business at Big Brand System.
The two of us met for the first time at the South by Southwest conference. We got to talking about how many of our clients wanted to produce high-impact, great looking eBooks but they faced some very daunting challenges.
Pamela knew firsthand that busy entrepreneurs often don’t have the budget to hire a professional designer, or feel uncomfortable relying on a designer to update their eBook files for them whenever they want to make a change. What people needed was a simple, affordable way to produce an eBook that looked professional and which they could update themselves.
For her part, Kelly worked with many clients who wanted to create an eBook—either as another income stream or a marketing piece—but weren’t sure how to start and what to write about. Many also felt that traditional product-launch techniques used to sell eBooks felt kind of spammy. They wanted to launch their eBook in a way that was aligned with their values, but didn’t know if they could be successful without the old, hard-sell approach. Kelly successfully sold hundreds of copies of her eBook while breaking many of the “rules” of launching and wanted to share how others could, too.
We knew there was a better way! eBook Evolution was born.
What exactly is eBook Evolution?
Part 1: Everything you need to write it.
Pen a marketable, magnetic eBook. Kelly is a widely-published writer whose work has appeared in publications such as the New York Times, so it makes sense that eBook Evolution includes a copy of her debut eBook, The Sticky eBook Formula. This eBook has helped hundreds of people go from choosing their eBook idea to writing their full manuscript. This guide will show you:
- How to find the payoff and the promise your audience wants.
- How to stand out from the competition.
- Five tools for mapping out the structure of your eBook.
- How to use the proven elements of stickiness to give your ideas greater impact.
- How using “the oyster method” can conquer writing angst.
- Ways to unearth what is “sticky” about your topic.
- Strategies for making the editing process easier.
Part 2: Everything you need to create it.
Easy-to-use eBook templates and step-by-step instruction. Pamela used her 25+ years of publication design experience to create easy-to-customize templates with OpenOffice Writer—which is free, open source software—so anyone can create gorgeous eBook layouts in either vertical or horizontal page orientations. (If you can use MS Word, you can use OpenOffice Writer.) She provides a detailed guide to using the templates and a screencast to get you started quickly. eBook Evolution includes:
- Templates for horizontal and vertical eBook formats for Open Office Writer, an open source program
- Instructional guide and an in-depth screencast on using and customizing the templates
- The Cover Recipe Book: Step-by-step instructions for 20 cover treatments, and a screencast where Pamela walks you through creating an eBook cover using OpenOffice Writer.
- The Page Recipes & Color Guide: Create interior eBook pages that are unique and engaging — using fonts that are completely free. To give you even more motivation to play with your templates, the Color Guide will show you how to choose a color palette for your entire eBook with just a few simple steps.
Part 3: Everything you need to launch it.
Market your eBook successfully using techniques that feel right for you and your audience. Writing and creating your eBook are steps one and two. To get your eBook into as many hands as possible, Kelly has written a new eBook, the 68-page eBook Evolution Launch Guide. Learn the marketing techniques that have helped her sell 370 copies of her first eBook without relying on search engines or squeeze pages, including:
- How to use relationships, not high-pressure sales copy, to drive your ebook sales.
- Ways to break the launch and marketing process down into easy steps.
- Sell more copies of your ebook using sales strategies that are aligned with you and your brand.
- Plan an effective launch without overwhelm, using a 3-tiered approach.
Plus!
You’ll get our Quick Start Guide, which will show you exactly where to begin based on your level of experience, no guesswork necessary!
Is eBook Evolution right for me if…
…I want to give away my eBook for free?
Yes! First of all, the eBook Evolution templates are useful for anyone creating a PDF eBook, including manifestos, worksheets, checklists and special reports. Secondly, planning a launch for a free eBook is a great thing to do and good practice for future launches. Launches build buzz for your business and build your email list, whether or not you’re going to ask people to purchase something at the end.
…I don’t know a thing about design?
Yes! The eBook Evolution templates look great right out of the box, and make creating beautiful pages easy, but you can take them a lot further by investing some effort to make your pages look their best and creating a strong cover. We know not everyone feels comfortable playing with colors and type styles, which is why we’ve included design “recipes” for both vertical and horizontal eBook covers and inside pages. Step-by-step instructions for creating 20 different covers and six different interior page treatments using free fonts are part of the eBook Evolution experience. We’ve even included a guide to selecting the colors for your eBook.
…I want to sell my eBook through retail outlets like Amazon.com?
Maybe not. eBook Evolution is geared towards people who want to create PDF eBooks and distribute them via their own website and eBook retailers do not sell PDFs. If you’re creating a PDF eBook first, the eBook Evolution Launch Guide does explain what you’ll need to do in order to format your eBook for devices like the Kindle, and basic instructions on how to sell it through Amazon.com or the iBookstore. However, eBook Evolution does not provide marketing strategy and advice for selling your eBook via major retail websites.
…I want to live off my eBook sales without having to do much marketing?
Heck no! This is not a set-it-and-forget-it scheme to get rich off of passive income (as if such a thing existed). We assume that you as an author are interested in building relationships over the long-term with prospective buyers. While you absolutely should expect to make money on your eBook, it’s unwise to rely on any single revenue stream for your entire livelihood. Depending on your launch style, you might not measure the return on your investment in dollars alone. eBook Evolution is about the slow burn, not the flash in the pan.
What people are saying about eBook Evolution:
I just wanted to join the crowd and thank you for your wonderful products. I purchased eBook Evolution during your first week of launch. I was a brand new business and had no idea what I could write about, but I knew that I wanted to one day write something. You did not disappoint. I followed your guidelines this week and put a book together in about 3 hours total. Thanks to you, it’s a professional product that I’m proud of. — Erika Pierce, Director, Aspiration Education Services, AspirationEd.com
I don’t have an ebook yet, but I do have some ideas that I’m toying with. But, WOW! eBook Evolution is amazing. It is EXACTLY the resource I’ve been searching for. The formatting advice, alone, is worth double the price of the product! It’s like every question I had about writing an ebook has been answered in this really cool little package. I purchase a lot of information products, and yours goes waaaay above and beyond. My motivation is renewed and I feel far less overwhelmed thanks to you! This was one of the best purchases I have ever made! — Ashley King, AshleyKingConsulting.com
If eBooks are on the horizon for you (or even if you’re already publishing them) but you’re unsure how to develop a system to write, create and launch them – this is a guide that you’ll seriously want to consider. If this had been around 2-3 years ago I could see that it would have returned the $147 investment many times over (all I’d have had to do is sell an extra eight $19.99 ebooks over the last few years from what I learned to make the money back). — Darren Rowse, Problogger.net
[eBook Evolution] is really good stuff. I’ve helped a few beginners with their eBooks before and this product definitely has the right mix of education, motivation, and tools to help them out. I’m actually thinking of going back and redoing all my free eBooks using the templates. — Paul Cunningham, BloggingTeacher.com
Kelly’s expert advice and encouraging attitude, coupled with Pamela Wilson’s great design, made the eBook Evolution Launch Guide a pleasure to read. The templates were very well explained and easy to use – and a great time-saver for people like me who love writing but hate struggling with design.
I’ll be coming back to eBook Evolution again and again – it’s a great resource packed with advice and tools for any eBook author. If you’re a total beginner, get this and save yourself a ton of time and hassle. If you’ve already got half-a-dozen eBooks under your belt, get it anyway: after all, if you sell just an extra few eBooks as a result, you’ll have made back your investment on it. — Ali Luke, Aliventures.com
What people are saying about eBook Evolution templates:
I really do not like design….when I have to do it myself. It’s very difficult for me to make things look “pretty.” So when I heard about Pamela’s e-book templates I jumped at the chance to use them and it was wonderful! I had tried other templates but they actually made things harder for me. Pamela’s are so easy to use!
You end up with a finished product that is professional and that you can be proud of. Design matters and as the e-book market gets more crowded, you need a product that will stand out from the crowd. Pamela’s templates will help you do that. — Andrea Vahl (and Grandma Mary), AndreaVahl.com
I’ve had occasion to dip my toe into graphic design programs like InDesign and the experience totally intimidated me. I don’t have the time or desire to learn everything I need to know to make a complex graphic design program do the relatively simple tasks I need. So I was excited to try Pamela’s templates using familiar and free software, knowing that with her experience she would produce an eBook template designed for maximum function and readability.
Using her basic templates, I had only fun decisions to make – like colors, fonts, where to add call-out boxes and graphics.I quickly got the hang of modifying the template and my color palette, and created a 100+ page guide in short order. Several other graphic designers who looked at my finished eBook commented on the clean and professional look.
I strongly recommend Pamela’s templates. You’ll get a great design as the foundation of your eBook plus her crystal-clear instructions and suggestions for making your content stand out and rock. — Marsha Stopa, MarshfieldCreative.com
Our 30-Day Money Back Guarantee
We’re confident that you’re going to love using the templates and absorbing all of the valuable information included in the instructional materials. However, should you decide within 30 days of your purchase that eBook Evolution wasn’t the right choice for you, we’ll send you a full refund.
YOU GET HELP PICKING A TOPIC AND DEVELOPING A PROCESS TO WRITE YOUR EBOOK:
Part 1 of eBook Evolution, the Sticky eBook Formula, will show you how to:
- Figure out where you’re taking your readers, choose an irresistible topic.
- Find the most logical way to organize your eBook.
- Generate the words you need in creative ways, including tips on bullet-proofing your writing process.
- Put it all together, and add elements that will make your message stickier.
IT COMES WITH HORIZONTAL AND VERTICAL TEMPLATES YOU CAN CUSTOMIZE:
Part 2, the OpenOffice-based templates, make it possible to:
- Customize each eBook to fit your brand, with built-in styles you can modify easily.
- Create as many ebooks as you want! Use them over and over with unlimited design possibilities.
- Easily start using now: OpenOffice is free and cross-platform compatible. If you can use a word processor, you can use our templates!
- Save hundreds (if not thousands) of dollars by designing your ebook yourself.
- Update your ebook every time you want to change or revise it, without relying on someone else with specialized knowledge.
PLUS, LEARN TECHNIQUES FOR LAUNCHING, SPREADING AND MARKETING YOUR EBOOK:
Part 3, the eBook Evolution Launch Guide, will step you through:
- How to sell your eBook based on trust and visibility, and strategies for increasing both.
- Ways to approach selling your eBook if you don’t always enjoy sales and marketing.
- How to grow a sales force of affiliates who are excited to spread the word about your eBook.
- How to get bloggers and people with larger audiences than yours to promote your eBook launch.
- The simplest way to construct a sales page, and whether you need one at all.
Get eBook Evolution now for $147. It’s everything you need to write, create and launch your eBook:
Read this in your best TV announcer voice: But wait, there’s more!
How to Design a Great Cover Screencast
Pamela walks you through how you can create a compelling, professional cover for your eBook using only the tools found within OpenOffice writer.
You’ll end up with a cover you can be proud of that you can modify as needed for future projects. And there’s no need to buy expensive software: OpenOffice is powerful free, cross-platform compatible software. If you can use a word processor, you can use OpenOffice!
The eBook Evolution Worksheets
Launching your eBook is a complex task with lots of moving parts. We’ve created four worksheets to make the process easier. Included with your purchase are these four worksheets:
- The Simplest Sales Page Worksheet walks you through a step-by-step exercise that will help you write a sales page that works.
- The Three-Tier Launch Planner helps you sort out your tasks and put them into a framework that will make the launch process more manageable.
- The Weekly Launch Planner guides you to create a master to-do list for the six weeks before launch.
- The Affiliate Resource Checklist suggests materials you can provide to your affiliates to keep them well-stocked with information and resources that will help them sell your product.
eBook Evolution is your total eBook creation and launch toolkit and it’s just $147. Click below to buy:
To recap, here are just a few of the things eBook Evolution will enable you to do:
- Find ideas for eBooks that your audience wants to read about and unearth what is “sticky” about your eBook topic.
- Organize your writing project, bullet-proof your writing process and use creative strategies to get words on paper.
- Create as many eBooks as you want! You can use the templates over and over and give each a new look and feel.
- Create endless design variations by simply changing the settings in preset styles already in your documents. Our guide and screencast will show you how.
- Save hundreds (if not thousands) of dollars by doing your eBook layout yourself.
- Update your eBook without relying on a designer.
- Use relationships, not high-pressure sales copy, to drive your eBook sales.
- Break the launch and marketing process down into easy steps.
- Sell copies of your eBook using sales strategies that don’t squeeze or spam people.
- Plan an effective launch without overwhelm, using a 3-tiered approach.
eBook Evolution will get you creating and selling your own eBooks in no time.
Here’s to your eBook success!
Sincerely,
Kelly & Pamela
P.S. This is where we tell you that the materials included in eBook Evolution are easily worth over $1,500 (they are) but the bottom line is: if you want to write an eBook your market is clamoring to read, create gorgeous eBook pages and covers in a snap, and successfully market it in a way that feels authentic to you, then click that shiny buy button now!
