I’m often asked how eBook Evolution differs from this or that other eBook-centric product. So here’s my attempt at a cheat sheet and hopefully it will help you find what works for you. Disclaimer: I’ve included eBook Evolution in this roundup. Sure, I’m biased, also it’s not truly an eBook (there are lots of pieces to it)….
…free or paid. Figure out which ideas you’re most passionate about sharing. Discover which ideas resonate with your audience. Test and get feedback on your solutions. Learn how to break down your information into bite size pieces. Give bloggers a reason to interview you. Give bloggers something to review and generate affiliate income. Add “author…
Which first: fame or fortune? When I first talk with a new client about the eBook they want to write, we discuss their desired outcomes — would they like more clients, revenue stream, increased visibility, expert status? I find that most outcomes can be loosely grouped under either fame or fortune. I define fame as…
In the year since I launched my ebook, I’ve learned that the old rules don’t apply. That’s why I’ve written the eBook Evolution Manifesto: 10 Declarations on Creating and Launching Evolutionary Ebooks — to explain what dinosaurs have to do with eBooks, of course, but also to explore the ways that make sense to market…
photo by yuheitomi Recently I had a number of conversations with our gracious host, Kelly, on manifestos — a topic that I used to love to hate. I used to really hate the whole manifesto thing. During our talks, I had a light bulb moment: I didn’t hate manifestos, I just hated bad ones…
The Sticky eBook Formula turned one year old in March. It has sold over 350 copies in the past 12 months. Most of those were around the time of my launch, but I still sell around 10 copies per month. I’m sure some experts would decry that as a terribly low number, but it’s a…
I didn’t start my business to change the world, I started it to pay the bills. I had been laid off, and I needed to find a way to replace my income. The past 18 months of becoming an entrepreneur have challenged me to do things that I never had to do before: sell my…
I stole the title of this post from Pam Slim’s post about the client-centered business model. She had a realization that being helpful and interesting is great, but people do actually want to pay for effective solutions to their problems. For the search traffic hounds and affiliate marketers of the world, endlessly tweaking their SEO…
We all talk a lot about content, how you need it, how it should be meaningful, how it should be all that and a bag of chips. But how do you know if all this stuff you’re thinking up is really going to draw in the people you want to reach? If you were like…
If you haven’t already, chances are one day you’ll need to ask a busy, important and famous stranger for something. Guest post pitches, requests for eBook reviews and testimonials, products as bonuses for your launch, asking for venture capital and landing a job interview all fall into this category. Your goals are a) to get…