In the year since I launched my ebook, I’ve learned that the old rules don’t apply. That’s why I’ve written the eBook Evolution Manifesto: 10 Declarations on Creating and Launching Evolutionary Ebooks — to explain what dinosaurs have to do with eBooks, of course, but also to explore the ways that make sense to market…
Back in early 2010, I found myself in an interesting position. I wanted to help people write, create and launch ebooks but my knowledge was mostly theoretical. So, I decided to write and launch my first ebook, and the Sticky Ebook Formula was born. Over the year and change since then, I have learned so…
photo by yuheitomi Recently I had a number of conversations with our gracious host, Kelly, on manifestos — a topic that I used to love to hate. I used to really hate the whole manifesto thing. During our talks, I had a light bulb moment: I didn’t hate manifestos, I just hated bad ones…
Hello there, party people! From time to time, it’s a good idea to get a better feel for what I can be doing to make your life better. To that end, I’ve created a brief survey. I would be delighted if you would share some information about yourself and your business with me. There are…
Writing has taken over the world, have you noticed? It’s everywhere, and until we evolve a more pictorial means of communication than language (and I think we will…in like 500 years) writing is the cornerstone of our communication. What is world-changing writing? To me, world-changing writing isn’t just for revolutionaries, dissidents and rabble-rousers. Writing so…
The Sticky eBook Formula turned one year old in March. It has sold over 350 copies in the past 12 months. Most of those were around the time of my launch, but I still sell around 10 copies per month. I’m sure some experts would decry that as a terribly low number, but it’s a…
I have two brilliant friends who have thriving service-based businesses that they market almost entirely online. They both dream of creating and launching digital products like an ebook or ecourse but neither of them have, each for different reasons. Rachel is a go-getting self-promoter. She guest posts regularly and has a thriving Facebook presence. She…
I have approximately three weeks to pull together 30,000 words of an ebook I’m writing for the very successful Digital Photography School blog. I’ve known this project was coming for the better part of a year, but I found out the exact production schedule just after returning from LiftOff and a week before heading home…
Ideas are my chocolate. When it comes to ideas — my own or others — I can consume a lot of them. This tends to manifest itself as the stack of books next to my bed waiting to be read, a folder full of email newsletters to read, and a backlog of RSS feeds. Sound…
Send something on paper in the mail. I decided that this year I would not just post on my friends’ Facebook wall’s for their birthday, I am actually going to mail them a card. This takes planning, digging up addresses, buying stamps but I know how much I love getting stuff in the mail, and…