15 Ways to Make Your Writing Stickier

Use a surprising image: Eat That Frog: 21 Great Ways to Stop Procrastinating and Get More Done in Less Time (more than 450,000 copies sold and translated into 23 languages).
Imply the impossible: IttyBiz’s How to Make $12,246 In A Day
Be Tweetable: A recent post on Skelliewag.org: Productivity in 11 words: One thing at a time. / Most important thing first. / Start now. (Retweeted a gajillion times – unofficial count.)
Juxtapose concepts: How To Blog Like Shakespeare
Create an unusual metaphor: “Love is like racing across the frozen tundra on a snowmobile which flips over, trapping you underneath. At night, the ice-weasels come.” — Matt Groening
Controversial premise: How the Beatles Destroyed Rock and Roll
Jargonize: Make up your own term or nickname for something.
Be Seth Godin: Write cool manifestos
Be funny: See #5
Swear a little: Batshit Crazy: Creative Ways To Meet Your Goals
Evoke a feeling: Escape from Cubicle Nation: From Corporate Prisoner to Thriving Entrepreneur
Go negative: I Do Everything Wrong by Johnny B. Truant
Be Free Free Free: Dave Navarro’s time management manifesto requires no sign up and is under a Creative Commons license to allow free sharing, remixing and reuse of his content.
Never underestimate the power of story: Chicken Soup for the Soul books. Yeah, they’re corny. There are also 105 different titles at last count (and a brand of pet food) all built on simple uplifting stories.
Make it concrete: This is your brain. This is your brain on drugs. Any questions?